Week 10: Business and Social Media

 Hello and welcome to week 10 of my blog!

It is officially April, meaning the sun is out and the flowers are blooming. 

This week's blog topic is focused on businesses and their utilization of social media. 

Social media can be an extremely helpful tool to easily connect with customers and audiences, especially for large businesses. It allows them to listen to their customers' needs, market their products, and create a loyal fan base. While there are meaningful ways to connect with an audience, there are also some instances where companies have been out of touch with their customers. 

A recent instance that I can think of is Poppi, where they were sending out vending machine PR gifts to large influencers, which angered many customers who felt like this gift was out of touch.

However, some makeup companies do take in customer feedback about shade ranges, formulas, inclusive colors, and more. These are two examples of different sides of the coin.

Another thing I’ve noticed is how companies like Spotify make it personal. Every year, they drop those Wrapped playlists that break down your music habits, and suddenly everyone is sharing theirs. It’s such a genius move it makes you feel like Spotify knows you, and that kind of personalized touch builds loyalty fast.

The reasons why some of these companies either have success or issues can be due to many reasons; customer engagement, personalized experiences, and taking in good feedback. 

In my opinion, the brands that I feel most connected to are the ones that feel human and include us (the consumers) in the conversation. They listen, they respond, and they make you feel like more than just a transaction. 

Business and social media can be a great mix, as long as you know how to make your customers feel heard and seen. 

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